Agile marketing: definition and tips for adopting it
Agile marketing, a working method inspired by the agile method and adapted to the specific needs of marketing teams. Agile marketing can be seen as
Corporate innovation must now be "For Good" and cross-functional:
Participate in our iQo innovation journey to :
For the most holistic view of the innovation challenge, we rely on
This successfully generates exploration and ideation and enhances more informed decision-making.
We collaborate with a dedicated pool of selected partners to design, produce and deliver tools designed to enrich the creative process and the content of the design journey.
We provide support from ideation to the realization of innovative ideas through prototyping and MVP.
Our approach enables us to test usability and practicality via a sample of users, to design a final version and a safer roadmap for scaling up.
Design processes where innovation and R&D efforts are synchronized and converge towards revolutionary, human-centered and, ultimately, high-performance innovation programs.
Open up the widest range of corporate investment opportunities through our ecosystem of venture capital partners and venture capital advisory services to accelerate the pace of innovation.
Support the management team in implementing anOpen Innovation approach
Agile marketing, a working method inspired by the agile method and adapted to the specific needs of marketing teams. Agile marketing can be seen as
The design sprint is an innovation process that enables teams to rapidly create and test product or service ideas. It
Participative innovation is a collective process that requires certain good practices to be put in place, and certain pitfalls to be avoided. A resilient company is one that
Banks have a key role to play in supporting the financing of AgriTech in France. French agriculture as a whole is faced with a number of challenges
The hybridization of skills is one of our strong points at iQo. Behind this expression (which may seem fashionable to some) lies the reality of our business.
Provoking a new experience that combines inspiration, exploration, experimentation and concretization in a continuous process of reflection, this is the ambition of our iQo Lab. An atmosphere that brings people together
iQo is a new player in the consulting sector, whose mission is to "unleash collective genius to co-construct desirable futures".
Our firm offers a unique approach to co-construction with our customers.