Tech for Business
As IT functions undergo major new changes, we are mobilizing our experts to fully leverage these opportunities to support the company’s business.
We work with you to build organizations focused on end-user service and cost control.
Consulting Firm Specializing in Information Systems Transformation
Make technology and information systems drivers of performance, innovation, and transformation for the company.
In an environment where technologies are evolving rapidly, CIOs must simultaneously accelerate digital transformation, control costs, secure their infrastructure, and meet the growing expectations of business units.
iQo, a consulting firm specializing in information systems transformation, supports senior management, CIOs, and business unit leaders in defining and implementing their IT strategies.
We provide services across the entire technology value chain: IT strategy, architecture, organization, products, projects, governance, performance, and business model transformation.
Our belief: Technology is valuable only when it addresses a clearly identified business challenge.
Our experts
Associate Tech for Business
Our Areas of Expertise
Tech for Business
FUTURE TECH
The cloud, platforms, APIs, composable architectures, AI, and new infrastructures are gradually transforming traditional enterprise architectures.
iQo helps organizations evolve their information systems without losing sight of security, performance, cost, and maintainability considerations.
- Digital Journey: Accelerating Innovation and Navigating the Shift Toward Platformization
- IT Strategy: Developing the Roadmap and Building the Target Operating Model
- Design Authority: make the work of the IT Architecture teams scalable and results-oriented
PRODUCT MANAGEMENT
The transformation of IT organizations is gradually shifting from a project-centric approach to one focused on products and the value delivered to users.
iQo helps companies implement product-centric organizational structures that bring IT teams closer to business challenges and users.
- Product marketing mix: focusing value on products and improving business relationships
- Agile transformation: deploying and improving agility in your organization
- Product organization: improving IT through product-centric organization
We help organizations better align user needs, business strategy, products, and technology to improve the relevance and speed of delivery.
CIO ADVISORY
Our goal is simple: to support CIOs in their strategic and operational transformations
Today, CIOs must simultaneously manage technological transformation, business evolution, cost pressures, cybersecurity, suppliers, and growing user expectations.
iQo supports CIOs and their teams during key moments of transformation:
- Program management: manage or turn around your key projects
- CIO Office: give your IT department a control tower capable of anticipating and alerting
- IT M&A: from deal to PMI, mastering the IT dimension of your divestment and acquisition operations
IT PERFORMANCE
Technological transformation must also be accompanied by an improvement in the IT department’s operational performance.
iQo helps companies identify and implement strategies to control IT costs while improving service quality.
Our services include, in particular:
- Operational excellence: develop IT practices that will set the standard for your organization
- Cost optimization: identify savings opportunities and exploit them at lower cost
- Contract Management Control your supplier and vendor risks (Software Asset Management)
The goal is not to cut expenses across the board, but to reallocate IT resources to the activities that create the most value for the company.
AI Transformation
The Rise of Generative AI and agent-based AI is further accelerating the transformation of information systems. But adopting a technology does not guarantee that it will create value.
iQo supports CIOs and business units in identifying, prioritizing, and scaling new technological applications.
We specialize in the following areas:
- Data and AI Strategy
- Generative AI and AI Agents
- AI Readiness
- Industrialization of Use Cases and scaling up AI projects
- Process Automation
- Data & AI Governance
- Data and AI Solution Architecture
- Acculturation and Skill Development
Our approach focuses on business use cases and value creation rather than technology for its own sake.
Our Consulting Approach
Making IT a True Driver of Value for the Company
The role of the IT department has changed dramatically. It can no longer be viewed as a mere support function responsible for maintaining infrastructure and applications. It must contribute directly to the company’s strategy, accelerate business transformations, and enable new ways of working.
Our approach to IT consulting, therefore, involves constantly aligning strategy, business functions, organization, and technology.
We support businesses in:
- Aligning the IT System with the Company’s Strategy
- Transforming the IT Department's Business Models
- Accelerate Delivery and Innovation
- Managing IT Complexity and Costs
- Prepare for technological advancements and support transformation efforts.
67%
48%
23%
Many CIOs cite increasing budgetary pressure as their main challenge for the coming years.
58%
French companies with 250 or more employees have implemented AI proof-of-concepts.
WHITE PAPER: TARGET OPERATING MODEL
This tool enables C-level executives and consultants to incorporate these challenges from the strategic design phase onward, with a clear objective: to build more responsible, agile, and high-performing organizations in a world where the convergence of technology and ESG is now a necessity.
WHITE PAPER: THE DIGITALLY OPTIMIZED COMPANY
Inspired by the practices of digital-native companies but designed to adapt to the specific needs of established organizations, this model aims to reposition IT as a true driver of value rather than merely a support function.
The steps for driving the transformation from the current traditional CIO model to the Digitally Optimized Company (DOC) follow the key steps outlined in this white paper.
Success stories
Check out our case studies on recent consulting projects—
—carried out by our teams of experts in marketing and customer experience.
Carve in IT for a major energy player
To manage the creation of a new subsidiary, associated with an acquisition, we supported the IT department of this major group in setting up and framing its integration project.
- Scope specification by business functional component
- Definition & selection of use cases to be solved to facilitate integration
- Managing the technical relationship with the salesperson
Support for the transformation of a major player in urban signage
- Supporting General Management in the transformation of the company.
- Implementation of Target Operating Model to centralize business activities, reduce the number of regions from 6 to 4 and cut payroll by 20%.
- Implementation of the PDV/PSE, the new organization, new processes and operating methods, and the company's IT evolution.
IS and organizational diagnosis for a major banking player
Analysis of the existing situation in the form of an IS and organizational audit of a business department, drafting of recommendations, co-construction and deployment of the roadmap.
- Diagram of existing system (organization, governance, application mapping)
- Production of recommendations based on market standards
- Drafting an IS and organizational roadmap
- Support for the deployment of a new governance structure and assistance with reorganization (recruitment plan)
Publications by our experts
Tech for Business
Associate Tech for Business
How can iQo support you?
iQo is a strategy and transformation consulting firm whose mission is to “unleash collective genius to co-create desirable futures.”
- Our firm offers a unique approach to co-construction with our customers.
- We advocate for the integration of skills and expertise, with a particular focus on AI and Impact at the heart of our approach.
- We offer small, agile teams that are genuinely committed to working alongside you, acting as an extension of your own teams.
- We are "makers" and offer practical, results-oriented solutions tailored to your specific
needs. - We are committed: iQo is a mission-driven company, recognized with Ecovadis Silver and Engagé RSE certifications, and certified to ISO 9001 and 14001 standards.
FAQ - Consulting Firm for CIOs
What is an information systems transformation consulting firm?
A marketing consulting firm helps companies define and transform their marketing strategy. It addresses issues such as positioning, value proposition, segmentation, customer insight, brand strategy, product offering, customer acquisition, and customer loyalty , and transformation of marketing organizations. The goal is to develop a marketing strategy that aligns with the company’s growth and performance objectives.
Why choose iQo as your marketing consulting firm?
Working with a marketing consulting firm allows you to take a step back and assess your strategy, identify new growth opportunities, and adapt your marketing model to changes in the market and customer behavior. A consulting firm can also support the implementation of your strategy, from defining priorities to transforming processes, organizations, and tools.
iQo is a marketing and customer experience consulting firm that helps companies define their strategies and transform their marketing and customer relationship models. Our services include marketing strategy, customer insights, and customer journeys, customer relationships, omnichannel strategies, organizational transformation, and the use of data and AI to enhance the customer experience.
What are the main challenges facing marketing consultants today?
Today, marketing consultants must address several challenges: gaining a better understanding of customers, personalizing interactions, differentiating the offering, controlling acquisition costs, and demonstrating marketing’s contribution to the company’s performance. Digital transformation, data analytics, and the rise of AI also reinforce the need to evolve marketing models.
What is customer experience consulting?
Customer experience consulting helps companies design, improve, and transform the experience they offer their customers. It includes analyzing customer journeys, identifying pain points, designing new journeys, managing customer relationships, implementing omnichannel strategies, personalizing experiences, and measuring performance. Customer experience consulting thus aims to simultaneously improve customer satisfaction and business performance.
As a consulting firm specializing in customer experience, iQo takes a structured approach to understanding customer expectations, identifying pain points, and prioritizing the necessary transformations. Our experts help you link customer experience challenges to the company’s business objectives, turning CX into a powerful driver of customer loyalty, growth, and performance.
How to Develop a Customer Experience Strategy?
A customer experience strategy is based on a clear understanding of customer expectations and needs, relevant segmentation, and a detailed understanding of customer journeys. It must then define improvement priorities, service levels, customer engagement strategies, and metrics for measuring experience performance. The customer experience consulting helps structure this process and translate it into an operational roadmap.
What role does customer insight play in a marketing and customer experience strategy?
Customer insight serves as a common foundation for marketing consulting and customer experience consulting. It enables us to understand the behaviors, expectations, and needs of different segments, and then to tailor the offering, messaging, customer journeys, and interactions accordingly. Analyzing customer data thus allows us to better personalize the experience while improving the effectiveness of marketing and relationship-building investments.
How is AI transforming marketing and the customer experience?
AI is gradually transforming marketing and the customer experience by facilitating data analysis, personalization, content creation, customer insights, and the automation of certain interactions. For a marketing and customer experience consulting firm, however, the challenge lies in integrating these technologies into an overall strategy, taking into account available data, customer journeys, processes, and the organization.
