Strategy

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In an ever-changing environment and market, adaptation is no longer an option. Companies must constantly innovate and transform themselves. To survive, there's only one solution: be on the move and adapt.

Our teams work with you to reinvent your strategy and put it into practice, drawing on complementary expertise and operational implementation.

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Our expertise
in Strategy

STRATEGY GUIDANCE

  • Medium-term plans
  • Redesigning business models
  • Raison d'être / Entreprise à mission
  • Customer-centric marketing strategy
  • New corporate culture
  • IS Strategy
  • Digital transformation
  • Data strategy
  • Strategic innovation

GROWTH STRATEGY

  • Mergers, alliances, partnerships
  • Acquisition strategy and due diligence
  • Market research and analysis
  • New revenue and service model
  • Strategic intelligence (markets, competitors, etc.)

Our approach

Companie must reinvent themselves to face new competition (digital pure players, cross-sectoral approaches, etc.) and market trends that need to be anticipated (platformization of services, differentiation by service rather than product, etc.).

iQo supports companies in their strategic reinvention in key sectors (Industry, Services, Agriculture, Food, FMCG, Logistics, Transport, Financial Services, etc.).

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Success stories

ACQUISITION OF A SOFTWARE PUBLISHER

An investment fund is considering acquiring a stake in a major French software publisher.

 

A mandate is given to an investment bank and the target is valued at 500 million euros.

 

Market and financial vision need to be complemented by strategic vision.

Drawing on all our skills, we bring a complementary vision to the table:

  • Market trends ;
  • Relevant positioning ;
  • Growth potential ;
  • Quality of technical solutions
  • …

BROADEN A MEDIA PLAYER'S DIGITAL REVENUE SOURCES WITH A MARKETPLACE

A leading French media group is looking to diversify and broaden its sources of revenue by leveraging its news portal, which boasts a very large audience (14 million unique visitors per month).

Our team defined the scenarios for monetizing the audience and identified the marketplace model as a relevant strategic option.

 

She then developed the marketing offer, identified the partners and supported the implementation.

PUTTING THE CUSTOMER AT THE HEART OF A SOCIAL PROTECTION GROUP'S STRATEGY

A social protection group wants to develop through a value strategy.

 

Its objective: to combine operational excellence with relational excellence.

 

Its challenge: to make mutualist origins a differentiating factor in its approach to customers.

Our teams are mobilized to undertake a strategic review exercise that puts the customer at the heart of the company's strategy.

  • Setting an ambitious strategic course
  • Customer Culture Development
  • Improving the customer journey's moments of truth

DRAW UP A TERRITORIAL STRATEGY FOR A NETWORK OF BANK BRANCHES

A major bank wants to review its branch network distribution model in order to reduce costs by 20%, using various levers (branch closures, shorter opening hours, review of the range of services offered in branches).

Relying on data, our teams proposed an optimized network, taking into account a fine segmentation of agencies according to :

  • customer profiles;
  • their usage behavior;
  • their socio-demographic characteristics

INTERNATIONAL LAUNCH OF A NEW ACTIVITY FOR A RAILWAY PLAYER

A European player in the transport sector wants to leverage its technological expertise to forge international alliances.

This player decided to create a dedicated entity to industrialize its offering for its international partners.

Our teams work hand in hand with General Management to prepare a demanding dossier on the strategic quality and coherence of the business model.

  • Strategy development
  • Defining the value proposition
  • Overall positioning
  • Business model

Our latest insights

all our publications STRATEGY

How can iQo help you?

iQo is a new player in the consulting sector, whose mission is to "unleash collective genius to co-construct desirable futures".

Our firm offers a unique approach to co-construction with our customers.

DISCOVER IQO

ANDRÉ MORNEAU

ASSOCIATE
STRATEGY

CONTACT

Over 20 years' experience and expertise acquired and developed through numerous assignments for key players in the Mobility and Logistics sector.

At iQo, André provides his customers (passenger transport operators, logisticians, transport infrastructure managers, manufacturers...) with a wide range of expertise - covering strategy, organization, transformation and operational excellence.

JILANI DJILLALIL

ASSOCIATE
STRATEGIE

CONTACT

With a doctorate in management science, Jilani is President of iQo.

For nearly 30 years, he has been involved in strategy and transformation support missions for major companies and SMEs.

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