How do you define a Customer Experience framework?
You're (probably) familiar with the product repository and the customer relations repository, but what about the customer experience repository? Yet the experience repository
In October 2022, iQo released and presented the results of a study onCustomer Experience (issues, team organizations, customer expectations...). In this video, you'll find a summary of our discussions on customer expectations in terms of contact points, channels and timescales, using the example of the Bank.
Customer Experience Director Banque Populaire Auvergne Rhône Alpes
iQo Partner and Marketing and Customer Experience Expert
iQo Partner and Financial Services Expert
Every quarter, you'll receive the iQoScope by email, featuring feedback and best practices from our Marketing & Customer Experience projects.
You're (probably) familiar with the product repository and the customer relations repository, but what about the customer experience repository? Yet the experience repository
Asking the question of customer experience strategy means recognizing that taking customer experience into account has gradually spread throughout companies.
L’organisation marketing et son périmètre doivent évoluer pour faire face, en BtoB comme en BtoC, aux évolutions rapides et continues de leur environnement : Un