The design sprint is an innovation process that enables teams to rapidly create and test product or service ideas. It is increasingly used to speed up the development of new solutions.
Historically, the design sprint originated in the world of IT development and start-ups, but it is increasingly relevant to any company, as part of its acceleration process.
Contents
Design sprint: definition and relevance
The design sprint is based on the idea that to create a successful product, it is important to :
- understanding user needs
- develop product ideas
- test them quickly
- make continuous improvements
The design sprint brings together a multi-disciplinary team for 5 days, with the aim of rapidly creating a service/product/solution to a given problem.
It is therefore essential to assemble a multi-disciplinary team to carry out a design sprint, including experts in design, development, marketing and sales.
The design sprint generally takes place over a five-day period, divided into distinct stages.
PROBLEM DEFINITION
The first step is to define the problem to be solved and identify the target users.
DESIGN
The second stage consists of conceiving ideas for products, services or solutions, "designing" them and evaluating them. The use of the MVP (Minimum Viable Product) may be relevant here to get to the heart of the matter.
SELECTION
The third step is to select the best ideas and develop them into models.
TEST
The fourth step is to test the mock-ups with real users and gather their feedback.
ANALYSIS / MEASUREMENT
Finally, the fifth stage involves analyzing the results and using the information gathered to improve the products.
What role does data play in the design sprint?
The use of data in the design sprint helps to better understand user needs and make more informed decisions. By using data on users, market trends and buying behavior, teams can better target the ideas and solutions they develop.
Data can also be used to identify opportunities for innovation that might otherwise be missed. For example, by analyzing navigation data on a website, teams can identify pages that are not being used, and develop solutions to improve the user experience.
So don't forget to take all the data into account upstream, to ensure the best definition of the problem and to establish solutions, in the design phase, based on this data.
Our methodology at iQo: Dream / Plan / Design
At iQo, we offer a proprietary methodology for supporting our customers, adapted from the Design Sprint approach. Our premise is that identifying the right problem and actually solving it is often... problematic in business.
- The problem may be misidentified, misjudged or undervalued (i.e. its true causes or internal ramifications are not visible).
- Effective problem solving often comes up against resistance to change in the organization, which "prefers" to repeat established processes. Moreover, this resistance to change can have many causes: lack of a culture of innovation and change, lack of a collaborative and cross-functional approach, lack of allocated resources...
- Solving a problem can generate a whole host of stress and negative reactions, such as looking for the person(s) responsible for the problem, rather than actually tackling it. It's not uncommon, then, to hear phrases like "We've already tried", "It's our IT department's fault", "We'll never have the means to solve the problem anyway", "Are you sure this is really a priority?", ...
Dream Plan Design: more than just a methodology
Dream, Plan, Design is much more than a methodology, it's a different mindset to adopt. We have based this methodology on neuroscience and behavioral science.
By combining our know-how, we support our customers in 5 steps through the Dream Plan Design.
- Investigate
- Insights
- Design the Dream Plan
- Impact
- Impulse
We invite you to discover this methodology in detail in this video.
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