At iQo, we are Hybrid-makers. Not only do we advise and support our customers' strategic and operational thinking, but we also demonstrate our role as Maker, even at the earliest stages.

The road to transforming an idea or concept into a viable long-term business is strewn with pitfalls. A hypothesis, an idea or an innovation only makes sense if it can be put into practice in a way that allows all those involved to see its relevance in concrete terms.

iQo's unique approach to business design , based on 8 pillars, provides the conditions for success in creating new growth models.

1. Co-create

Imagining and designing solutions with customers

business design

2. Start with listening to customers and stakeholders

Conduct interviews to detect key insights and gain a clear understanding of the problem at hand

3. Mount hybrid teams to generate innovative solutions

Work with diversified, multi-skilled profiles and take into account all their ideas, even contradictory ones (diverge before converging).

business design
business design

4. Prototype

Build prototypes to test solutions and learn from feedback

5. Speed up Time-to-Solution

Start hypothesizing, prototyping and testing solutions, even with small amounts of information

business design
business design

6. Think visual

Use visual tools to represent ideas and data

7. Test extreme solutions

Don't rule out solutions that may seem extreme, to provoke reactions and generate new ideas

business design
business design

8. Use the quantitative and qualitative data

Combine all types of data/information to make assumptions more reliable

Find out more about our approach

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Our pillars

We place Impact and Generative AI at the heart of our consulting model to support corporate strategies and transformations.

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Our expertise

We advocate a new consulting model for our customers. We seek to challenge the obvious by combining knowledge, feedback and data.

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Hybrid Makers?

We believe in the hybridization of skills and in a "Maker" posture to support our customers in the realization of their projects.

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